User generated content offers significant SEO benefits. Not only it uncovers ways to improve your offering, but generates sales and enriches user experience. Many businesses are using customer reviews and other types of user generated content to increase conversion rates and improve their credibility. Statistics show that over 53 percent of people on Twitter recommend products and companies in their tweets. If you want to succeed online, you must learn how to maximize the benefits of user generated content.
What Is User Generated Content?
Social media involves the creation and exchange of user generated content. Forums are blog comments are a major part of user generated content. This term covers a wide range of media content and includes all digital media technologies such as blogging, digital videos, Q & A sites, review sites, social bookmarking, wikis, and podcasting. There are sites where the majority of content is provided by administrators, but numerous articles and reviews are submitted by customers and regular users of the site.
How Can User Generated Content Help Your Business?
Whether you have an online store or a blog, this type of content can help you grow your business and attract more readers. By allowing users to submit content on your site, you are adding a new layer to your on-page SEO. Search engines tend to favor websites that provide relevant content to their users. Web pages that contain user comments, customer reviews, and testimonials often rank better in search results than those that don’t include this type of content.
Encouraging users to contribute to your site is a great way to provide your readers with fresh information and increase the rich media content on your website. Rich media content includes pictures and videos. More contributors mean more content, which will result in more traffic and page views. Customers get very excited when companies respond to their reviews. People like to read unbiased reviews because it gives them confidence in a product beyond a marketer’s hype.
By allowing customers to submit reviews and testimonials on your site, you will get free market research as you will find out how they feel about your products and what problems they’ve encountered. This is also one of the best ways of getting free advertising and traffic to your website.
News sites allow comments specifically to improve their SEO. If you have a corporate website, you can create a section for questions and answers. Consider conversations you have had with potential customers. All of the questions they had and all the answers you provided could be content on your website. Encourage your clients to add video reviews, testimonials, and photos that reflect the experiences they had with your products or services.